Bank Marketing

  • الفئة :

      كتب علمية

  • الإسم الكامل للمؤلف (ين):

      Dr. bouhafs mostefa

  • رقم الإيداع القانوني (ISBN) :

      978-9969-05-170-4

  • عدد الصفحات :

      314

  • الميدان :

      علوم اقتصادية، تجارية وعلوم التسيير


: ملخص

Banking marketing is the application of marketing principles to the provision of banking services and products. In essence, in order to attract customers, a bank must offer financial products and services that are distinct from those offered by other banks. The marketing techniques employed by banking institutions have undergone significant evolution in recent years for a number of reasons. The initial factor is the advancement of technology, which has led to the emergence of credit cards and online banking


  • الفهرس :

       
  • Chapter 1: Basics of the banking sector
    Chapter 2 : introduction to marketing of services
    Chapter 3: Marketing Banking Services
    Chapter 4: the marketing environment for banking services
    Chapter 5: The banking marketing mix
    Chapter 6: The "3 Ps additional of the marketing mix extended
    Chapter 7: Bank Customer Behaviour
    Chapter 8: Customer Relationship Management in banking
    Chapter 9: ICT used in Banking Services
    Chapter 10: quality of banking services
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